How much money does dollar tree make

Dollar Tree Revenue 2010-2022 | DLTR

Dollar Tree annual/quarterly revenue history and growth rate from 2010 to 2022. Revenue can be defined as the amount of money a company receives from its customers in exchange for the sales of goods or services. Revenue is the top line item on an income statement from which all costs and expenses are subtracted to arrive at net income.

  • Dollar Tree revenue for the quarter ending July 31, 2022 was $6.769B, a 6.7% increase year-over-year.
  • Dollar Tree revenue for the twelve months ending July 31, 2022 was $27.169B, a 5.44% increase year-over-year.
  • Dollar Tree annual revenue for 2022 was $26.321B, a 3.18% increase from 2021.
  • Dollar Tree annual revenue for 2021 was $25.509B, a 8.04% increase from 2020.
  • Dollar Tree annual revenue for 2020 was $23.611B, a 3.45% increase from 2019.

Dollar Tree Annual Revenue
(Millions of US $)
2022 $26,321
2021 $25,509
2020 $23,611
2019 $22,823
2018 $22,246
2017 $20,719
2016 $15,498
2015 $8,602
2014 $7,840
2013 $7,395
2012 $6,631
2011 $5,882
2010 $5,231
2009 $4,645

Dollar Tree Quarterly Revenue
(Millions of US $)
2022-07-31 $6,769
2022-04-30 $6,903
2022-01-31 $7,081
2021-10-31 $6,418
2021-07-31 $6,343
2021-04-30 $6,480
2021-01-31 $6,768
2020-10-31 $6,177
2020-07-31 $6,278
2020-04-30 $6,287
2020-01-31 $6,315
2019-10-31 $5,746
2019-07-31 $5,741
2019-04-30 $5,809
2019-01-31 $6,205
2018-10-31 $5,539
2018-07-31 $5,526
2018-04-30 $5,554
2018-01-31 $6,361
2017-10-31 $5,317
2017-07-31 $5,281
2017-04-30 $5,287
2017-01-31 $5,636
2016-10-31 $5,002
2016-07-31 $4,996
2016-04-30 $5,086
2016-01-31 $5,365
2015-10-31 $4,945
2015-07-31 $3,011
2015-04-30 $2,177
2015-01-31 $2,476
2014-10-31 $2,095
2014-07-31 $2,031
2014-04-30 $2,000
2014-01-31 $2,235
2013-10-31 $1,885
2013-07-31 $1,855
2013-04-30 $1,866
2013-01-31 $2,246
2012-10-31 $1,721
2012-07-31 $1,705
2012-04-30 $1,724
2012-01-31 $1,946
2011-10-31 $1,597
2011-07-31 $1,542
2011-04-30 $1,546
2011-01-31 $1,725
2010-10-31 $1,427
2010-07-31 $1,378
2010-04-30 $1,353
2010-01-31 $1,559
2009-10-31 $1,249
2009-07-31 $1,223
2009-04-30 $1,201
2009-01-31 $1,387

Sector Industry Market Cap Revenue
Retail/Wholesale Retail - Discount & Variety $31. 788B $26.310B
Dollar Tree Inc. is an operator of discount variety stores offering merchandise and other assortments. Its stores successfully operate in major metropolitan areas, mid-sized cities and small towns. The company offers a wide range of quality everyday general merchandise in many categories, including housewares, seasonal goods, candy and food, toys, health and beauty care, gifts, party goods, stationery, books, personal accessories, and other consumer items. Its stores are supported by a nationwide logistics network and distribution centers. Dollar Tree also owns an e-commerce platform ( which sells its merchandise in bulk to individuals and small businesses as well as organizations. Through its online platform, the company advertises its in-store events and showcases its special and seasonal promotions for featured products.

Stock Name Country Market Cap PE Ratio
TJX (TJX) United States $74. 992B 21.60
Target (TGT) United States $70.116B 17.31
Dollar General (DG) United States $54.025B 23.85
Burlington Stores (BURL) United States $7.797B 24.89
Big Lots (BIG) United States $0.499B 0.00

The Dollar Tree business model

  • Find out how Dollar Tree have stayed in business since 1986
  • What is it about the Dollar Tree business model that drives success?
  • Can Dollar Tree keep up the success story?

What’s kept Dollar Tree (NASDAQ: DLTR) in business for so long is how they have been able to sell all of their inventory at a $1 price point.

With many low-income communities throughout the nation, this store has been able to market its products based on low prices and convenience.

Dollar Tree has been in business for over 3 decades and is the only true dollar store chain left in the country where everything in their inventory is sold for just $1 each. Their stores carry pantry items, perishable foods, frozen foods, cleaning supplies, beauty, and personal care products, craft supplies, party supplies, and so much more.

Coming up next

  • What does Dollar Tree do?
  • How does Dollar Tree work?
  • How Dollar Tree makes money
  • Future growth engine
  • Competitors

What does Dollar Tree do?

Dollar Tree’s claim to fame is that their entire inventory is sold at $1 each. You can find almost anything you need in a Dollar Tree store that you would normally find in a grocery store only the inventory is sold for much cheaper.

While most inventory is private label, if you see any name-brand items that are not normally carried at your local Dollar Tree, this is known as a special buy. Dollar Tree will usually buy out almost expired goods from other companies so that they can be sold cheaply and still have a profit made on them when other stores do not want the inventory.

How does Dollar Tree work?

Dollar Tree stores make it convenient for their customers to shop and find everything they need by just walking down a few aisles because their stores are at least 8,000 square feet in size.

Since Dollar Tree locations are even smaller than a Walmart superstore, it is not as difficult for customers to find what they need and they could get most of their needs and wants to be met at Dollar Tree. Therefore, people will make larger purchases because of the number of items they are picking up at a time even at the $1 price point.

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How Dollar Tree makes money

Dollar Tree makes its money by selling inventory in smaller sizes, selling private label products, locating themselves near low-income communities, and keeping staff at a minimum.

Inventory in smaller sizes

People are tricked into thinking that just because a product is $1 at Dollar Tree that they are getting a great deal. However, many Dollar Tree products have a smaller size than what you find in a standard grocery store so that they can be sold at the $1 price point. Therefore, people will have to purchase more quantities of an item such as aluminum foil or sandwich bags to get the full amount they desire.

Selling private label products

There are not as many name-brand items in Dollar Tree because they want to showcase more of their private label items that were made cheaper than name-brand items. More cheaply made products mean they will garner a higher profit margin on their merchandise.

Locating near low-income communities

Dollar Trees strategically locate themselves in low-income communities because more people who are on a tighter budget will choose to visit a Dollar Tree rather than a big box grocery store such as Walmart or Target to fulfill their needs.

Keeping staff at a minimum

You may wonder why you may see the same 3-4 people at your local Dollar Tree almost every time you visit. Dollar Tree stores keep staffing to a minimum to deliver you the convenient low prices of everything at $1 each. This may also be the reason that the lines get very long and a stock person in the back will have to control the customer line.

Future growth engine

Dollar Tree locations have rolled out the Dollar Tree Plus section in select locations throughout the country that features home goods items priced $2 and up. As they continue to implement this section in all their locations, they can increase revenue to rival that of their competitor, Dollar General.

Dollar Tree may be increasing their prices to a little above $1 to be able to pay employees fairer wages and to increase the revenue they have lost the past couple of years as Dollar General has taken the lead in their industry.

Increasing their prices may not make much of a difference in their customer base as long as it’s still within the $1 to $1. 50 price point.


Dollar General is the top competitor against Dollar Tree. Since Dollar General has products at different price points from 50 cents to upwards of $20 or more, they have more ability to make revenue with the variety of inventory that they have in stock for their customers.

Dollar Tree only has a limited inventory based on what they can feasibly sell for $1 because there is just some inventory that they cannot sell for that cheap. Hence, this limits much of the perishable food goods that Dollar Tree offers. This is why you may see eggs for $1 but no gallons of milk because a store cannot feasibly sell a gallon of milk for $1. However, shelf-stable milk can easily be acquired for $1.

Dollar tree: signs and superstitions, where to put it

If you are interested in the dollar tree, signs and superstitions associated with it, then you are the owner of this amazing plant or you have decided to give it to someone as a gift.

Zamioculcas is a desert plant of the Aroid family, capable of accumulating moisture in its leaves. It grows on the African continent and feels great in hot climates. But even in room conditions, a small tree feels good. In addition, it is believed that the dollar tree is able to mystically increase the income of its owner. What signs refer to this plant?

Dollar tree: signs

Watching the growth and flowering of Zamioculcas, you can make your own money forecast for several months in advance. Signs of a dollar tree include the following information:

  • Abundant flowering - unprecedented profit or inheritance.
  • A stunted state is a harbinger of ruin.
  • Stable growth - a systematic increase in income.

Such simple observations will help you know the future of your finances, as well as take timely action if something goes wrong.

Rules of the Dollar Tree

For this plant to work for you to its full potential, it must be given to you. When you accept a tree as a gift, be sure to pay a few coins for it. This is the custom associated with the tree. And the coins paid for the gift balance the energies.

You can buy such a plant yourself. But for the manifestation of its magical properties, you will have to appease the plant. A dollar tree thrives if its owner often says words of gratitude to it.

On Christmas and New Year's Eve, Zamiokulkas is decorated with chocolate or real money. Coins are hung from laces or ropes to branches, and a small dragon figurine is placed on top of the plant. In addition to the dragon, you can also place a compact money frog there.

It is best to place the tree in the house in the southeast. There are the right energies that can activate cash flows. It is not advisable to give a pot with a young dollar tree to others. Only a mature plant is brought as a gift. They also do not give shoots from their copy. It is believed that in this way it is possible to give one's wealth to another person.

A money plant can only be transplanted on a waxing moon. This must be done carefully, being in a good mood. A tree transplanted to the waning moon will bring negativity into the house. And, on the contrary, it will worsen the financial situation.

Thus, the dollar tree, about which signs and superstitions have ancient roots, grows best where it is taken care of and watered regularly.

How does a tree warn of a possible ruin?

When a person takes good care of his plant, and it begins to turn yellow and wither, then, indeed, one should expect problems with money.

The degree of wilting of the dollar tree is directly related to the owner's finances. Therefore, the plant can predict both minor troubles and complete bankruptcy.

What can be done to enhance the effect?

Want to get the most out of the dollar tree? Then read all about proper care for him. And to activate the monetary energy, tie a red ribbon on the trunk.

Whole banknotes can also be placed on the crown of the plant. You can hang money from different countries on branches. Banknotes for a tree are carefully twisted into tubes and a pyramid is built from them next to the plant. Sometimes gold and silver ornaments are hung on a tree. This method of attracting money works especially well when there is already a dragon figurine on the dollar tree.

Such a ritual helps to protect savings from unnecessary spending, theft and other problems. If you just want to attract and spend money, then you need to change one bill for another as often as possible.

Zamioculcas is a proven magical way to help you become richer. Of course, he will not relieve the need to work, but it will greatly facilitate relations with money for a person.

Such a plant must have one owner. For each family member, you can purchase a separate tree. Then the effect of its cultivation will be really noticeable.

A well-groomed dollar tree, as well as omens and superstitions associated with it, are known all over the world. From Africa to colder climates, the money-raising tree is a favorite of many horticulturalists. It can be a great gift, a decoration for any interior, a simple indoor plant, or a magical tool to attract success. What will this plant be like? The answer depends only on its owner. Those properties that the dollar tree is endowed with by the people only work with the right and scrupulous approach.

home care, photo, varieties, replanting, flower diseases

Found in the tropical forests of Africa, the handsome Zamioculcas attracted the attention of botanists with its juicy fleshy leaves. In recent years, it has become very popular, especially after it became known that, according to Feng Shui, this flower brings good luck and financial well-being to the owners. Then he was quickly nicknamed the dollar tree and began to give for birthdays, holidays, decorate offices.

The genus Zamioculcas belongs to the Araceae family. And there is only one species in it - Zamioculcas zamiifolia (Zamioculcas zamiifolia) (1). However, other species can be found in the literature. For example, lanceolate zamiokulkas (Zamioculcas lanceolata) - at 19In the year 29, it was described by the German botanist Gustav Peter, but at the moment it is attributed to Zamioculcas zimyelous. And Zamioculcas Boivin (Zamioculcas boivinii), which was described in 1870, is now generally attributed to a different genus - gonatopus (Gonatopus boivinii).

This plant was first described in 1829. However, it became widespread quite recently - in 1996 (2), when Dutch nurseries actively began to propagate it.

With good care, the dollar tree reaches a height of 1 m or more. It blooms quite rarely, besides, its cob of light pink or light yellow color is not particularly decorative. But the fleshy dark green leaves are able to please all year round. 9 told us about the features of this plant0065 Tatyana Zhashkova, chairman of the Moscow Flower Growers club, collector of ornamental flowering plants.


Bug. This is the smallest of all existing varieties - its height does not exceed 30 cm. Its petioles are leafy from the very base, the leaves are dark green in color.

Zamicro. The very first undersized hybrid obtained by breeders in 2007. The height of the bush is about 60 cm. The leaves are much smaller than those of species plants.

Zenzi. Another undersized variety - its height also does not exceed 60 cm. Leaf petioles are strongly thickened at the base, and the leaves themselves are dark green in color. The variety does not tolerate waterlogging - it must be watered very carefully.

Lucky. Its main feature is the perfectly rounded shape of the leaves. A plant up to 55 cm high, grows very quickly - with good care, it reaches the size of an adult plant in just a few months.

lucky white. This is the best known cultivar of the variegated series. Its leaves have a beautiful marble color - cream and yellow spots and strokes are scattered over a green background. The plant is compact, 30 - 40 cm high.

Super Nova. This variety is a luxurious giant up to 1.5 m high. Its petioles are powerful, with an abundance of emerald green leaves.

Black Raven. Its leaves and shoots are so dark in color that they appear black from a distance. At the same time, young leaves are painted in light green color. The plant looks very extravagant! The bush reaches a height of 75 cm.

Caring for a dollar tree at home

In general, Zamioculcas is an unpretentious plant, but there are several growing features that need to be taken into account.


Zamioculcus is a succulent plant, so soil marked “for cacti” is suitable for it.

But you can prepare the soil yourself. The ideal option is a mixture of leaf and sod land, peat and sand in a ratio of 1:1:1:1. It is useful to add small pebbles and pieces of charcoal to it.


During active growth, the air temperature should be at least 18 °C, but optimally - 25 °C. But in winter, the plant has a dormant period, and at this time it needs coolness - around 16 ° C.


Dollar tree loves plenty of light, but does not tolerate direct sunlight - they can cause leaf burn. In summer, this plant feels great on a glazed loggia, provided that the sun does not shine directly on it.


Zamioculcas has a tuberous root, it is able to store water, therefore it easily tolerates underwatering and drought. Quietly lives without watering for up to 2 weeks - you can safely leave it when going on vacation, or leaving the office for a long vacation.

Zamioculcas is a plant that does not require special care. Photo: @mrlokeshtiwari,

But he doesn't like overflows. If the water is in the pan, the tuber root may rot. Therefore, drainage and moderate watering are very important. Water only when the top layer of soil is very dry.

But at the same time, the dollar tree is very fond of moist air, so you need to spray it every day. Better yet, if it will be in a room where there is a humidifier. This is especially true in winter, when the plant is above the radiator.

Fertilizers and top dressings

Zamioculcas need top dressing only during the period of active growth - from April to September. It is best to use complex liquid fertilizers. During dormancy, it is not necessary to fertilize it.

Propagation of the dollar tree at home

There are three ways to propagate the dollar tree (Zamioculcas).

Tuber division. The dollar tree is most easily propagated by dividing the tuber. When transplanting an adult plant, the tubers are divided and planted in different pots. The pot for the separated tuber should not be very deep and not very large - about 3 - 4 cm wider than the rhizome.

Cutting. Cuttings are more labor intensive. First you need to find a kidney on a bare branch. Using a sharp knife, cut off the stem with a bud and shorten it slightly - there should be at least one leaf and a bud on the stem. The cut should be sprinkled with activated charcoal to disinfect from possible diseases. Dry the stalk for 5 - 7 hours (you can leave it overnight on the windowsill).

Pour vermiculite (a special mineral-rich substrate) into a small pot and deepen the cutting slightly. Water it every day for 2 to 4 weeks, during which time the cutting should give good roots. And then it can be transplanted to a permanent place.

Sheet. A simple but not always 100% result method. Moreover, it is very long. Separate a few small leaves from the branch, slightly deepen them in loose vermiculite, peat or other substrate. Moisturize it a little.

These "leafy" seedlings need good lighting. You can create a greenhouse effect for him by covering with a film. The tuber from the leaves is formed within a few months.

Transplanting a dollar tree at home

The roots of Zamioculcas are strong and powerful, they can easily break a plastic container, so it is better to plant it in a ceramic or clay container. The pot should be slightly larger than the previous one. Be sure to put a good layer of drainage on the bottom.

Transplantation should be carried out using the transshipment method, planting the plant in a new pot along with the old clod of earth. But make sure that the top tubers are slightly exposed, about 1 cm.

Important! The sap of the dollar tree is poisonous and can cause skin burns, so it should be transplanted with rubber gloves.

Dollar tree diseases

Root rot. The main problem of zamiokulkas is watering - with excess moisture, their roots rot. You can recognize the problem by withering shoots and yellowing leaves.

In caring for Zamioculcas, the most important thing is to water it properly. Photo: @shvets-production,

You can save the plant if you start treatment at the very beginning. The first step is to remove the plant from the pot and remove the rotten roots. After that, the rest must be washed in a weak solution of potassium permanganate, dried and planted in a new pot with fresh soil.

Dollar tree pests

Spider mite. In the initial stage, the infection is not easy to detect - the pests are very small. But if numerous light dots began to appear on the leaves, it is clearly him. With severe infection, the plants are covered with cobwebs.

Kleschevit and Fitoverm will help to cope with the pest (3).

Aphid. This pest is well visible on plants, you can't confuse it with anyone. With a large population, it can do much harm, up to the death of Zamiokulkas.

Biotlin Tanrek, Karate or Fitoverm biopreparation will help to cope with aphids (3). Apply pesticides as directed.

Shields. These insects are covered with a strong shell, they settle on all frequent plants and it is not easy to deal with them.

The first thing to do is remove the insects with a cotton swab dipped in alcohol. Then wash the plant with soapy water. And then treat the bush with Aktellik (3).

Popular Questions and Answers

Growers often have typical questions when growing Zamioculcas. Let's take a look at them.

How to choose a dollar tree?

The most important thing is that the plant be healthy - without spots on the leaves and signs of insect pests. If possible, remove the plant from the pot and inspect the roots - it is important that they are not rotten.

Does the dollar tree bloom?

Yes, under good conditions, Zamioculcas blooms even at home. But his flowers are inconspicuous - an inflorescence of an ear with a green veil. As it is, it appears in the spring.

Why does Zamioculcas stretch?

He lacks light. You need to move to a well-lit place.

Why do spots appear on the leaves of the dollar tree?

The plant may be too crowded and needs to be repotted.

Faded spots may appear from sunburn when leaves are exposed to direct sunlight.


  1. Zamioculcas // The Plant List
  2. Catherine Horwood. Potted History: The Story of Plants in the Home // Frances Lincoln Ltd, 2007 - p. 173
  3. State catalog of pesticides and agrochemicals permitted for use on the territory of the Russian Federation as of July 6, 2021 // Ministry of Agriculture of the Russian Federation https://mcx.
Lighting Bright multiple light
Temperature in the summer - 18 ° C
2 times a week, excess water
Humidity High, requires daily spraying
Soil A mixture of leafy, soddy soil, peat and sand in a ratio of 1:1:1:1.
Feeding April-September 1 time in 2 weeks with complex liquid fertilizer
Transplant annually, in March-April
Flower only dry and painful leaves Blooms very rarely
Dormant period October-April

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